How Tech companies can break out of the AI ROI trap | EY Vietnam

You bought an AI tool. Nobody used it. Now it sits there at $200/month, a quiet reminder that something went wrong. You're not tech-stupid. You just got sold a solution before anyone identified your

You bought an AI tool. Nobody used it. Now it sits there at $200/month, a quiet reminder that something went wrong.

You're not tech-stupid. You just got sold a solution before anyone identified your actual problem.

Here's what EY's research on AI ROI confirms: most businesses fail with AI not because they picked the wrong tool, but because there's no one person accountable for making it work. The decision to buy gets made in one room. The work of using it happens in another. Those two rooms never talk.

The fix isn't a bigger budget or a better tool. It's naming one owner inside your business for your first AI project. Not a committee. One person who connects the "we bought this" decision to the "did it actually work" measurement.

That single shift — ownership tied to outcome — is what separates the companies quietly winning with AI from the ones collecting unused subscriptions.

This week, pick one repetitive task your team complains about. Assign one person to test one tool against it. Give them 30 days and a clear metric.

That's how a first win actually happens.

What's the biggest thing that stopped your last AI tool from sticking with your team?

#AIStrategy #BusinessGrowth #SmallBusiness #AIImplementation

Original Source

Progress from inconsistent, function-level forums to enterprise-level decision rights that are integrated with deployment, operations and measurement.