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When AI Marketing Gets Ahead of AI Engineering | Loeb & Loeb LLP
PushButton AI Team ·
The AI tool you bought didn't fail because you picked wrong. It failed because the company sold you the marketing, not the engineering. That "$200/month nobody uses" story is more common than anyone
The AI tool you bought didn't fail because you picked wrong. It failed because the company sold you the marketing, not the engineering.
That "$200/month nobody uses" story is more common than anyone admits. You're not tech-stupid. You were oversold a promise that the product couldn't actually keep.
Here's what a recent FTC enforcement action made clear: AI companies are legally liable when their marketing outpaces what their technology actually delivers. An $18 million judgment will do that. The gap between what AI vendors promise and what their tools do isn't your imagination — it's documented, it's real, and regulators are finally paying attention.
This changes how you evaluate AI tools. You're not the problem. Unverified claims are.
Before your next AI purchase, ask one question: "Can you show me a real customer in my industry getting this specific result?" Not a case study. Not a demo. A live reference. If they hesitate, you have your answer.
That single question protects your budget and filters out 80% of the noise.
Has a vendor ever promised you an AI outcome they couldn't actually deliver — and how did you figure it out?
#AIStrategy #SmallBusiness #BusinessOwner #AIImplementation
Original Source
... small businesses. The FTC alleged that consumers lost as much as $250,000. The March 2026 settlement imposed an $18 million judgment and a ...