“I was about to sign a 12-month contract with an AI scheduling vendor at $1,400/mo. One conversation later they showed me an off-the-shelf option at $80/mo that did 90% of what I needed.”
Marcus R.
HVAC Contractor
AI Counsel
For Those Who Want To Discuss AI… Without A Sales Pitch.
Bring us the AI question you can’t get a straight answer to anywhere else — including:
- Which tools to use — a clear answer tailored to your stack, your budget, and your team, not a generic top-[2.5rem] list.
- What to build — a real conversation about whether your idea makes sense before you sink time and money into it.
- Who to hire — honest advice on what to look for, what to pay, and the red flags most hiring managers miss.
Or anything else you’re wrestling with. If it’s an AI decision, you can ask it.
One subscription. Unlimited questions. Real answers from a team with 800+ AI implementations and 125 years of combined software development. No vendors. No demos. No pitch.
Your first question is FREE · Plans from $99/mo — unlimited questions on every tier
The Three Tiers
Unlimited questions on every tier.
Each tier is defined by how you get answered — never by how much you can ask. We don’t meter questions, because rationing your questions is the exact opposite of the point.
Counsel
$99/mo
Ask me anything, in writing.
Owner-operators, solo, curious, pre-budget.
- Unlimited questions
- Written answers within 24 hours
- Gus + team — Gus reviews every answer
- Written opinion on any vendor pitch you send
- 1 month credited toward any build
Cancel anytime
Most start here
Counsel Pro
$1,500/mo
Ask me anything, and get me on the phone.
Budget in hand, buying decisions in flight, no internal expertise.
- Unlimited questions · unlimited live calls
- Same-day written answers · calls same week
- Gus answers, personally
- I sit in on vendor pitches and ask the questions
- Contracts & code: I read it and tell you straight
- You + 2 people can ask · quarterly roadmap review
- 1 month credited toward any build
Cancel anytime
Counsel Partner
$5,000/mo
Ask me anything, and I own the roadmap.
Multi-location operations, or a team to steer.
- Unlimited questions · standing weekly slot
- Same day · direct line · Slack/text
- Gus answers, personally
- I run vendor evaluations and negotiate
- Contracts & code: I read it, redline it, brief your team
- Anyone at your company can ask
- I own the roadmap — reviewed quarterly, revised as your business moves
- 3 months credited toward any build
90-day initial, then monthly
Your first question is free on every tier. That’s not a discount — it’s the demo.
| Counsel | Counsel Pro | Counsel Partner | |
|---|---|---|---|
| Price | $99/mo | $1,500/mo | $5,000/mo |
| Questions | Unlimited | Unlimited | Unlimited |
| Response | 24 hours, written | Same day, written · calls same week | Same day · direct line · Slack/text |
| Format | Async only | + Live calls, unlimited | + Standing weekly slot |
| Who's answering | Gus + team, Gus reviews every answer | Gus | Gus |
| Vendor work | Written opinion on anything you send | I sit in on the pitch and ask the questions | I run the evaluation and negotiate |
| Contracts / code | — | I read it and tell you straight | I read it, redline it, brief your team |
| Your team | You only | You + 2 | Anyone at your company can ask |
| Roadmap | — | Quarterly review | I own it. Reviewed quarterly, revised as your business moves |
| Build credit | 1 month toward any build | 1 month toward any build | 3 months toward any build |
| Terms | Cancel anytime | Cancel anytime | 90-day initial, then monthly |
What members say.
Subscribers bring us the AI questions they can’t get a straight answer to anywhere else — vendor calls, build scopes, hires, integrations, code, strategy. Here’s what they say about the answers.
“We were three weeks from kicking off a custom doc-review build. Counsel reviewed our scope in 20 minutes and pointed us to a vertical tool that solved 80% of it in week one.”
Diana P.
Managing Partner, Mid-size Law Firm
“I'd talked to four 'AI agencies.' Every one wanted $50K+ for a chatbot. Counsel asked me three questions, then explained why a chatbot was the wrong answer for my problem entirely.”
Jordan K.
DTC Founder
“We hired their introduction over our previous shortlist. Three months in, he's delivering at twice the speed of the last two devs we cycled through.”
Priya N.
Founder, Subscription Box Co.
“Twenty minutes saved us a quarter. We were about to roll out copilots company-wide. They walked us through a 90-day phased approach that actually got adoption.”
Andre L.
COO, Mid-size Manufacturer
“I asked which LLM to standardize on for our customer-support workflow. Got back three options matched to my call volume, my latency needs, and my privacy posture — not just 'use GPT-4.'”
Sasha B.
B2B SaaS Founder
“Honest hour. Told me my idea wasn't worth building, then helped me pick three off-the-shelf tools I could glue together in a weekend.”
Tom F.
Independent Real Estate Broker
“Our AI-generated script broke our QuickBooks sync. They diagnosed it in one back-and-forth thread. No 'book a discovery call' nonsense — just a real fix.”
Renee A.
Owner, Accounting Firm
“Best $99 I've ever spent. We canceled two AI subscriptions and added one — net savings of $7K/year — based on one conversation about what we actually needed.”
Kelly M.
Founder, Performance Marketing Agency
“I needed to know what would and wouldn't fly under HIPAA before committing to an AI documentation tool. Got a clear answer, with the specific compliance gotchas, in 48 hours.”
Dr. Anand V.
Multi-location Dental Group
“Asked about integrating AI summaries with our POS. They told me to wait six months because the vendor was about to ship the feature natively. Saved us a custom build we'd have regretted.”
Carlos D.
Owner, Restaurant Group
“Routing AI question. We were leaning toward a six-figure custom build. They mapped out a $400/mo SaaS stack that gets us 85% of the way there — and we revisit a custom build when we hit scale.”
Bianca T.
VP Operations, Regional Logistics
“Asked them to find me a senior AI engineer for a contract gig. The intro was already vetted on the exact stack I needed. Closed the engagement in two days.”
Henry W.
Independent IT Consultant
“I was building a course on AI for solopreneurs and wanted a second pair of eyes on the curriculum. They flagged three lessons that were already outdated and suggested two that turned out to be the highest-rated of the cohort.”
Mei C.
Online Course Creator
“Membership pays for itself the first time you avoid a bad decision. We were six clicks from a $30K annual seat license on a tool we already had a free version of internally.”
David S.
Owner, Boutique Fitness Chain