AI Counsel
For Those Who Want To Discuss AI… Without A Sales Pitch.
Bring us the AI question you can’t get a straight answer to anywhere else — including:
- Which tools to use — a clear answer tailored to your stack, your budget, and your team, not a generic top-10 list.
- What to build — a real conversation about whether your idea makes sense before you sink time and money into it.
- Who to hire — honest advice on what to look for, what to pay, and the red flags most hiring managers miss.
Or anything else you’re wrestling with. If it’s an AI decision, you can ask it.
One subscription. Unlimited questions. Real answers from a team with 500+ AI implementations and 125 years of combined software development. No vendors. No demos. No pitch.

What members say.
Subscribers bring us the AI questions they can’t get a straight answer to anywhere else — vendor calls, build scopes, hires, integrations, code, strategy. Here’s what they say about the answers.
Vendor evaluation · HVAC
“I was about to sign a 12-month contract with an AI scheduling vendor at $1,400/mo. One conversation later they showed me an off-the-shelf option at $80/mo that did 90% of what I needed.”
Build advisory · Law
“We were three weeks from kicking off a custom doc-review build. Counsel reviewed our scope in 20 minutes and pointed us to a vertical tool that solved 80% of it in week one.”
Build advisory · E-commerce
“I'd talked to four 'AI agencies.' Every one wanted $50K+ for a chatbot. Counsel asked me three questions, then explained why a chatbot was the wrong answer for my problem entirely.”
Hiring · Subscription
“We hired their introduction over our previous shortlist. Three months in, he's delivering at twice the speed of the last two devs we cycled through.”
AI strategy · Manufacturing
“Twenty minutes saved us a quarter. We were about to roll out copilots company-wide. They walked us through a 90-day phased approach that actually got adoption.”
Vendor evaluation · B2B SaaS
“I asked which LLM to standardize on for our customer-support workflow. Got back three options matched to my call volume, my latency needs, and my privacy posture — not just 'use GPT-4.'”
Build advisory · Real Estate
“Honest hour. Told me my idea wasn't worth building, then helped me pick three off-the-shelf tools I could glue together in a weekend.”
Code help · Accounting
“Our AI-generated script broke our QuickBooks sync. They diagnosed it in one back-and-forth thread. No 'book a discovery call' nonsense — just a real fix.”
AI strategy · Agency
“Best $99 I've ever spent. We canceled two AI subscriptions and added one — net savings of $7K/year — based on one conversation about what we actually needed.”
Integration · Dental
“I needed to know what would and wouldn't fly under HIPAA before committing to an AI documentation tool. Got a clear answer, with the specific compliance gotchas, in 48 hours.”
Vendor evaluation · Restaurant
“Asked about integrating AI summaries with our POS. They told me to wait six months because the vendor was about to ship the feature natively. Saved us a custom build we'd have regretted.”
Build advisory · Logistics
“Routing AI question. We were leaning toward a six-figure custom build. They mapped out a $400/mo SaaS stack that gets us 85% of the way there — and we revisit a custom build when we hit scale.”
Hiring · Consulting
“Asked them to find me a senior AI engineer for a contract gig. The intro was already vetted on the exact stack I needed. Closed the engagement in two days.”
AI strategy · Education
“I was building a course on AI for solopreneurs and wanted a second pair of eyes on the curriculum. They flagged three lessons that were already outdated and suggested two that turned out to be the highest-rated of the cohort.”
Vendor evaluation · Fitness
“Membership pays for itself the first time you avoid a bad decision. We were six clicks from a $30K annual seat license on a tool we already had a free version of internally.”