10 of the most insightful quotes from the May 2026 MarTech Conference
PushButton AI Team ·
10 of the most insightful quotes from the May 2026 MarTech Conference
The AI conference circuit is full of brilliant quotes. But here's the truth nobody says out loud — insights don't implement themselves.
If you've ever bought an AI tool that your team quietly stopped
The AI conference circuit is full of brilliant quotes. But here's the truth nobody says out loud — insights don't implement themselves.
If you've ever bought an AI tool that your team quietly stopped using, you're not alone. That $200/month sitting idle isn't a technology failure. It's a rollout failure. And that's a very different problem to solve.
The May 2026 MarTech Conference surfaced something worth paying attention to. AI is increasingly shaping how buyers behave before they ever contact your business. Not after. Before. Your brand awareness now happens inside AI-driven search and recommendation engines, whether you're ready or not.
That doesn't mean panic. It means one question is worth asking this week: when someone in your market asks an AI tool for a recommendation, does your business show up?
You don't need new software to answer that. You need to understand where your customers are already searching — and whether your existing content speaks to those channels.
Start there. One audit. One answer. That's your first AI win.
What's the biggest gap you've noticed between what AI tools promise and what actually changes inside your business day to day?
