15 media buyer and seller predictions for the upfronts—where they align and diverge
PushButton AI Team ·
15 media buyer and seller predictions for the upfronts—where they align and diverge
The biggest AI wins right now aren't coming from tech companies.
They're coming from industries you'd never expect — like TV advertising.
Paramount just launched an AI tool called Precision+ that doe
The biggest AI wins right now aren't coming from tech companies. They're coming from industries you'd never expect — like TV advertising.
Paramount just launched an AI tool called Precision+ that does one specific thing: it uses viewer data to drive more sales. Not a hundred features. One job. One measurable outcome.
That's the lesson most AI vendors will never tell you.
The tools that actually get adopted aren't the ones with the longest feature list. They're the ones solving a single, painful, specific problem — and proving it worked within weeks, not quarters.
If you've paid for an AI tool nobody uses, it's not because your team is resistant to change. It's because the tool was sold as a platform when you needed a solution. There's a real difference.
Here's what you can do this week: Write down the one business problem that costs you the most time or money right now. Just one. Then look for AI tools built specifically for that problem — not general purpose ones promising everything.
That's how you get your first real win. Small, specific, measurable.
What's the one area of your business where you'd most want AI to prove itself first?
For Paramount, we're bringing Precision+, an AI-enabled performance engine that uses viewer data to drive sales, to the market. ... This is especially ...
