Your customers are already using AI to find, evaluate, and choose who to buy from. The question isn't whether AI matters to your business. It's whether you're showing up when it looks for you. Comsco
Your customers are already using AI to find, evaluate, and choose who to buy from. The question isn't whether AI matters to your business. It's whether you're showing up when it looks for you.
Comscore's 2025 Canada review confirmed what I see with clients every week — AI is now embedded in how consumers research purchases, not just how companies sell. Your buyers are asking AI tools for recommendations before they ever land on your website.
Here's the part the gurus skip: you don't need a massive AI implementation to benefit from this shift. You need to understand where your customers are looking, and make sure your business answers those questions clearly.
If you've already bought a tool nobody uses, I hear you. That's a vendor problem, not a you problem. The tool didn't match the actual behaviour of your customers.
Start here: spend 20 minutes asking ChatGPT the questions your ideal customer would ask before hiring someone like you. See what comes back. That's free, takes no technical skill, and tells you exactly where your messaging has gaps.
One insight. One afternoon. No new software required.
What's the one question your best customers always ask before they sign on?
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... AI and social media on consumer journeys, highlighting key ... AI integration in consumer behavior and evolving social media trends.
