Your team isn't lazy. They just weren't given a reason to care about the AI tool you bought. That "$200/month nobody uses" situation isn't a technology problem. It's a change problem. And it happens
Your team isn't lazy. They just weren't given a reason to care about the AI tool you bought.
That "$200/month nobody uses" situation isn't a technology problem. It's a change problem. And it happens to smart owners constantly — not because they picked wrong, but because adoption was never part of the plan.
Here's what actually works: treat AI like a game, not a mandate. Salesforce recently published research showing that hands-on, low-stakes learning environments dramatically increase AI adoption on teams. Not training sessions. Not tutorials. Small challenges where people can try, fail, and win without pressure.
This doesn't mean overhauling anything. It means picking one small task — say, writing customer follow-up emails — and letting two or three team members experiment with an AI tool for two weeks. Friendly competition, visible results, zero risk to existing systems.
One task. One team. Two weeks. That's your first real AI win.
The tool doesn't matter as much as the approach. Get the approach right and adoption follows naturally.
What happened when you introduced an AI tool to your team — did anyone actually use it, or did it quietly disappear from the workflow?
#AIAdoption #SmallBusiness #BusinessGrowth #Leadership
Original Source
Connections for Small Business: Hands-on Learning for Marketers. 6 min read.