6 major dealership groups expand AI initiatives as competitive pressure builds

Six major auto dealership groups just doubled down on AI. Not because it's trendy. Because it's working in three specific places: answering phones, following up on leads, and automating marketing. S

Six major auto dealership groups just doubled down on AI.

Not because it's trendy. Because it's working in three specific places: answering phones, following up on leads, and automating marketing.

Sound familiar? You've probably heard the same promise before — and watched a tool collect dust after the consultant left.

Here's what's different about how these dealerships did it. They didn't overhaul everything at once. They picked one broken process — missed phone calls costing them sales — and fixed that first. One win. Proof of concept. Then expanded.

That's the pattern nobody talks about. Not "AI transformation." Just one workflow that currently leaks money, automated enough to show a measurable result within weeks.

You don't need a $30K system. You need to identify the one repetitive task your team does daily that doesn't require human judgment. Lead follow-up emails. Appointment reminders. Answering the same five customer questions. That's your starting point.

Start there. Prove it works. Then build.

What's the one task your team repeats every single day that you wish just… handled itself?

#AIForBusiness #SmallBusinessGrowth #BusinessStrategy #AIImplementation

Original Source

The company uses the technology in sales, service and handling phone calls. Penske also has deployed marketing automation tools to help drive lead ...