618 Preview: Less Traditional Promotions, More AI Integration - 36氪
PushButton AI Team ·
618 Preview: Less Traditional Promotions, More AI Integration - 36氪
China's biggest shopping event just quietly changed the rules — and most Western business owners haven't noticed yet.
For the first time, AI isn't a feature in their 618 sales festival. It's the engi
China's biggest shopping event just quietly changed the rules — and most Western business owners haven't noticed yet.
For the first time, AI isn't a feature in their 618 sales festival. It's the engine running the whole operation. Smarter recommendations, automated inventory, personalized offers at scale. Not hype. Deployed. Working.
You've probably heard a version of this before and thought "great, another thing I'm behind on." That's fair. Especially if you've already paid for an AI tool that sat unused while the monthly charge kept hitting your card.
Here's the real lesson from 618 though.
The companies winning aren't the ones who bought the most AI. They're the ones who identified one specific inefficiency — product recommendations, customer follow-up, inventory decisions — and let AI fix just that one thing first.
That's it. One problem. One tool. Measurable result.
You don't need to rebuild your business. You need to find the single repetitive task that costs you the most time or money each week, and ask whether AI can handle it better than your current process.
That's a conversation, not a commitment.
What's the one business process you'd fix first if you knew the tool would actually work?
