8 Ways to Use AI in Marketing, According to Anthropic's Austin Lau - Chief Marketer
PushButton AI Team ·
8 Ways to Use AI in Marketing, According to Anthropic's Austin Lau - Chief Marketer
Most AI advice tells you to start with a strategy. But strategy is exactly what got you that $200/month ghost town of a SaaS tool.
You're not confused because you're behind. You're confused because n
Most AI advice tells you to start with a strategy. But strategy is exactly what got you that $200/month ghost town of a SaaS tool.
You're not confused because you're behind. You're confused because nobody gave you a decision filter — just a list of shiny tools and a consultant who vanished after the kickoff call.
Here's what actually cuts through the noise.
Anthropic's Austin Lau shared a simple two-question test for any AI decision. Before touching any tool, ask: Does this task happen frequently enough to be worth automating? And does automating it actually improve the output — or just speed up something that didn't need to be faster?
That's it. Two questions. No roadmap required.
Most businesses fail at AI because they automate the wrong things first — low-frequency tasks or ones where speed doesn't matter. Your first win should be high-frequency and output-improving. Think weekly email drafts, repetitive customer responses, or content that follows a predictable format.
Pick one task your team does at least three times a week. Run it through those two questions. If it passes both, that's your starting point — not a platform, not a budget, just a single repeatable task.
What's one thing your team does repeatedly that feels like it should be automated by now?
