A layoff at 55 turned an AI consultancy into a late-career bet - Startup Fortune
PushButton AI Team ·
A layoff at 55 turned an AI consultancy into a late-career bet - Startup Fortune
You bought an AI tool. Nobody used it. $200/month quietly cancelled.
That doesn't mean AI failed you. It means you were sold a solution before anyone understood your problem.
A recent story about a
You bought an AI tool. Nobody used it. $200/month quietly cancelled.
That doesn't mean AI failed you. It means you were sold a solution before anyone understood your problem.
A recent story about a 55-year-old marketing director who built an AI consultancy after a layoff stuck with me. Not because of the career pivot — but because of how she starts every client engagement: with a workflow audit, not a tool recommendation.
That's the part most vendors skip. They show you the shiny software before asking what's actually slowing you down.
The real AI win isn't finding the best tool. It's identifying the one repetitive task your team does every week that eats 3-5 hours — and solving only that. One problem. One fix. Measurable result.
You don't need to touch your existing systems. You don't need a new team. You need one honest look at where time disappears in your business right now.
Start there. Everything else follows.
What's the one task in your business you'd eliminate tomorrow if you could — and have you ever tried using AI to tackle it?
