A plea for poetry in the age of AI - The Oxford Student
PushButton AI Team ·
A plea for poetry in the age of AI - The Oxford Student
AI experts keep telling you to "embrace the technology."
But nobody's talking about what actually makes AI stick in a real business.
You bought the tool. Paid the monthly fee. Your team opened it t
AI experts keep telling you to "embrace the technology."
But nobody's talking about what actually makes AI stick in a real business.
You bought the tool. Paid the monthly fee. Your team opened it twice and went back to email. That's not a failure of effort — that's a failure of fit. And it's more common than anyone admits.
Here's what Oxford researchers quietly confirmed while studying AI and creative work: the tools that get used are the ones that feel like natural extensions of how people already think and work. The ones that get abandoned demand that people change their whole approach first.
That's the real reason your $200/month tool is collecting digital dust. It wasn't wrong to try AI. The tool just didn't meet your team where they were.
This reframes everything. You don't need the most powerful AI. You need the most frictionless one — something that slots into one existing workflow and makes that single task noticeably faster or better.
Pick one repetitive task your team does every week. Just one. Find an AI tool that handles exactly that. Run it for 30 days and measure the time saved. That's your first real win — no ripping anything apart, no retraining the whole team.
What's the one task in your business you wish you could hand off tomorrow?
