Accenture: Then and now, and how it may signify things to come - Marcus on AI

Even Accenture — a $65 billion consulting giant — overpromised on AI and is now quietly walking it back. That should tell you something. If the largest firms in the world got this wrong, you didn't

Even Accenture — a $65 billion consulting giant — overpromised on AI and is now quietly walking it back.

That should tell you something.

If the largest firms in the world got this wrong, you didn't fail because you're not smart enough. You got sold a vision that wasn't ready. That $200/month tool collecting dust isn't a reflection of your judgment. It's a reflection of an industry that moved faster than the results could.

Here's the real insight from watching companies like Accenture stumble: the AI tools that actually deliver ROI aren't the flashy, expensive platforms. They're the narrow ones. The ones that solve one specific, repetitive problem your team already hates doing.

The hype is cooling. That's actually good news for you. It means vendors are being forced to prove real value — and the tools that survive this shakeout will be the ones worth your money.

This week, pick one task your team repeats daily that takes 20+ minutes. Just one. That's your AI starting point. No system overhaul. No consultants. Just one problem, one test, 30 days.

What's the AI purchase you regret most — and what did the vendor promise you that never materialized?

#AIStrategy #SmallBusiness #BusinessOwners #AIImplementation

Original Source

Last September, Accenture was crowing about how AI was going to transform its business: ... Small wonder tokenmaxxing is dying; if enough other ...