Accessibility can keep your brand visible in the AI age | The Drum

You spent money on an AI tool your team never opened. Meanwhile, 88% of search traffic is now driven by AI agents — and your business may already be invisible to them. That's not your fault. The cons

You spent money on an AI tool your team never opened. Meanwhile, 88% of search traffic is now driven by AI agents — and your business may already be invisible to them.

That's not your fault. The consultants sold you complexity. The SaaS vendors sold you dashboards. Nobody told you the simple stuff first.

Here's the part nobody's talking about: AI search engines don't browse websites the way humans do. They pull structured, clearly written information. If your website is confusing, cluttered, or buried in jargon — AI skips you. Your competitor gets the customer.

The fix isn't a new tool. It's cleaning up what you already have. Plain language. Clear headings. Simple answers to the questions your customers actually ask. This is something your team can do this week without touching your core systems.

One practical step: rewrite your top three service pages in plain conversational sentences. No buzzwords. Just answer "what do you do and who is it for." That single change makes you more visible to both AI search and real humans.

No new software. No big budget. Just cleaner communication.

What's the one AI thing someone sold you that sounded brilliant but went nowhere?

#AIstrategy #SmallBusiness #DigitalMarketing #BusinessGrowth

Original Source

... AI search, you're not alone. According to new data from BrightEdge, 88% of organic search traffic is now driven by AI agents. For marketers, this ...