technology
PushButton AI Team ·
55% of mortgage brokers are using AI right now. But most of their teams have no idea how to actually use it. Sound familiar? You're not alone in buying the tool and watching it collect digital dust.
55% of mortgage brokers are using AI right now.
But most of their teams have no idea how to actually use it.
Sound familiar? You're not alone in buying the tool and watching it collect digital dust. A recent survey of 250+ brokers found the exact same pattern — adoption going up, real training almost nonexistent. The tool gets purchased. Nobody gets shown what to do with it. It quietly becomes another line item on the invoice you wince at each month.
Here's what that tells you though: your competitors aren't as far ahead as you think. Most of them are just as confused. They bought the same tools. They have the same gaps.
The difference between businesses winning with AI right now isn't the tool. It's having one clear use case with a defined workflow around it before anyone touches a login.
Start there. Pick one repetitive task your team does every week. Map out the five steps it takes today. Then find one AI tool built specifically for that task. Train around that single workflow first.
That's it. One task. One tool. One team process.
No ripping anything apart. No six-month learning curve.
What's the one tool your business bought that nobody ended up actually using — and what do you think got in the way?
#AIForBusiness #SmallBusiness #AIStrategy #BusinessGrowth
AD Mortgage surveyed 250-plus brokers and found rising AI and digital tool use along with gaps in training and system integration. About 55% use AI ...
