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Adobe: 98% of marketers have no confident AI search strategy - PPC Land
PushButton AI Team ·
98% of marketers have no AI search strategy. Not 2%. Not a handful of stragglers. 98%. If you've been feeling behind on AI, you're not. You're in the majority — including people whose entire job is
98% of marketers have no AI search strategy.
Not 2%. Not a handful of stragglers. 98%.
If you've been feeling behind on AI, you're not. You're in the majority — including people whose entire job is marketing strategy. That $200/month tool collecting dust isn't a you problem. It's an industry-wide reality that nobody's talking about honestly.
Here's what the Adobe research actually tells us: AI-driven referrals grew tenfold in the US between mid-2024 and early 2025. That's real momentum. But almost nobody has a plan for capturing it.
The opportunity isn't gone. It's just unclaimed.
Which means the business owner who gets ONE thing working right now — not everything, just one thing — earns a meaningful head start over the 98% still waiting for clarity.
Start here: audit where your customers actually find you today. Google search? Referrals? LinkedIn? Pick your top source and ask one question — is AI touching that channel yet? That single answer tells you where your first win lives.
No new tools. No overhaul. Just clarity on where to look first.
What's the one AI decision you keep putting off because you're not sure it's the right move?
#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness
Original Source
Adobe research of 500+ marketers finds 98% lack a clear AI search roadmap, as AI-driven referrals in the US grew tenfold between July 2024 and ...