Adobe Advertising's Greg Collison Publishes Framework for Practical AI in Advertising
PushButton AI Team ·
Adobe Advertising's Greg Collison Publishes Framework for Practical AI in Advertising
Nobody told you there were three completely different types of AI. They just sold you one.
If you bought an AI tool that your team quietly stopped using, you are not alone. Most business owners were
Nobody told you there were three completely different types of AI. They just sold you one.
If you bought an AI tool that your team quietly stopped using, you are not alone. Most business owners were handed a solution before anyone understood the problem.
Here is what a framework from Adobe's advertising team quietly confirms: predictive AI, generative AI, and agentic AI are not competing products. They solve different problems at different stages of your business.
Predictive AI tells you what is likely to happen next. Generative AI creates content or copy. Agentic AI takes action automatically. Using the wrong type for the wrong job is exactly why smart people end up with expensive software nobody touches.
You do not need all three. You need to match one type to one problem you already have.
Start here. Write down your single most repetitive business task that costs you time every week. That task tells you which type of AI belongs in your business first. One match. One test. Thirty days.
That is how the ROI conversation starts, not with a $20K platform decision.
Which type of AI have you accidentally bought when you needed something else entirely?
