Advertisers have spent $1.3 billion on digital ads touting AI: report - Marketing Brew

Companies have spent $1.3 billion advertising their AI tools to you. That number should make you angry, not impressed. You've probably felt it already. The tool you bought that sounded perfect in t

Companies have spent $1.3 billion advertising their AI tools to you.

That number should make you angry, not impressed.


You've probably felt it already. The tool you bought that sounded perfect in the demo. The $200/month that quietly disappeared while your team worked around it. That's not your fault — that's $1.3 billion in marketing doing exactly what it was designed to do.


Here's what that spending tells you: most AI companies are selling the label, not the outcome. "AI-powered" is a marketing phrase. It tells you nothing about whether the tool solves your specific problem.

The businesses actually winning with AI right now ignored the buzzwords and started with one broken process. One. They asked "what costs us the most time every week?" and found a tool that fixed that exact thing.

That's the difference between a shelfware subscription and a 30-day ROI.


Your one action this week: write down the single most repetitive task your team does that doesn't require human judgment. That's your starting point. Not the flashiest tool — the most targeted one.


What's the AI tool you bought that nobody on your team actually ended up using — and what were you promised it would do?

#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness

Original Source

While terms like “AI-powered” are also popular, some app descriptions reference more specific use cases, such as “AI tutor.” Certain verticals also ...