Agentic commerce and enterprise AI at Cannes - Think with Google

The biggest AI conference in the world just wrapped up. The headlines? "Agentic AI will transform commerce forever." You know what that means for most business owners? Nothing actionable. Again. Her

The biggest AI conference in the world just wrapped up. The headlines? "Agentic AI will transform commerce forever."

You know what that means for most business owners? Nothing actionable. Again.

Here's what I've seen across 500+ implementations: the gap isn't between businesses that have AI and those that don't. It's between businesses that know which single problem AI should solve first — and those still waiting for clarity that never comes from the hype cycle.

The Cannes conversation about "agentic commerce" is real. But enterprise AI strategies from billion-dollar brands aren't your starting point. Your starting point is one broken process that costs you time every single week.

That's it. Find the one task your team does manually and repetitively. Something predictable. Something rules-based. That's where AI earns its keep in 30 days or less — without touching what already works.

You don't need to understand agentic AI. You need to understand your own bottlenecks first. The tool comes second, always.

One question for you: when you bought that AI tool that's collecting dust right now — did anyone map the actual problem it was supposed to solve before you signed up?

#AIstrategy #SmallBusinessGrowth #BusinessLeadership #AIimplementation

Original Source

They all need answers. The magic of Cannes Lions. I am beyond excited to attend this year. I'm looking forward to different opinions, different use ...