AI, Data, Culture, and the Future of Advertising at Goafest Day 2 | LBBOnline
PushButton AI Team ·
AI, Data, Culture, and the Future of Advertising at Goafest Day 2 | LBBOnline
The tool is not the strategy. That's what most AI vendors will never tell you.
You bought the software. Your team nodded politely in the demo. Three months later it's just another line item nobody ta
The tool is not the strategy. That's what most AI vendors will never tell you.
You bought the software. Your team nodded politely in the demo. Three months later it's just another line item nobody talks about. You're not alone, and you're not foolish. The product was sold without a clear problem to solve first.
Here's what a recent industry discussion at Goafest got right: successful AI adoption starts with the outcome, not the technology. Before you pick a tool, you need to name the specific business problem costing you time or money right now.
That reframes everything. Instead of asking "which AI tool should we buy," you ask "where are we losing 5 hours a week that follows a predictable pattern?" That second question has an answer you can act on.
The businesses seeing real ROI from AI aren't smarter than you. They just started smaller. One problem. One tool. Thirty days to measure it.
This week, pick one repetitive task your team complains about. Write it down in one sentence. That sentence is your AI brief — and it's more valuable than any consultant's deck.
What's one task in your business you wish you could hand off tomorrow?
Highlighting the importance of outcome-driven AI adoption and the evolving role of data and automation in business transformation, Gulrez Alam, chief ...
