AI in Advertising: ASCI's New Draft Disclosure Guidelines - Lexology
PushButton AI Team ·
AI in Advertising: ASCI's New Draft Disclosure Guidelines - Lexology
Your AI ad got flagged. Not because you used AI — because you didn't say so.
If you've ever felt like AI rules change faster than you can keep up, you're not imagining it.
India's advertising regula
Your AI ad got flagged. Not because you used AI — because you didn't say so.
If you've ever felt like AI rules change faster than you can keep up, you're not imagining it.
India's advertising regulator just released draft guidelines requiring businesses to disclose when AI-generated content could influence a consumer's decision. Not a blanket ban. Just: be transparent about it.
Here's what this actually means for you. The businesses who get ahead aren't the ones hiding their AI use — they're the ones being upfront about it. Transparency is becoming a competitive advantage, not a liability.
And here's the quiet truth most consultants won't tell you. Your customers often trust you MORE when you say "we used AI to create this, and here's why it's still accurate and relevant to you." It signals confidence, not weakness.
The one thing you can do this week: add a simple one-line disclosure to any AI-assisted marketing you're already running. No new tools. No new budget. Just one sentence that keeps you compliant and builds trust simultaneously.
That's a real AI win. Small, low-risk, and it protects your business.
Have you started thinking about how AI shows up in your customer-facing content — or is that still a "figure it out later" item on the list?
