AI in Marketing Awards 2026: The Protagonists of AI-Powered Marketing in Greece - EPAM
PushButton AI Team ·
AI in Marketing Awards 2026: The Protagonists of AI-Powered Marketing in Greece - EPAM
AI award winners in Greece just proved something most consultants won't tell you.
You don't need a massive AI overhaul. You need one problem solved well.
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You bought the tool. Paid the subscript
AI award winners in Greece just proved something most consultants won't tell you.
You don't need a massive AI overhaul. You need one problem solved well.
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You bought the tool. Paid the subscription. Nobody touched it after week two. That's not your fault — you were sold a solution before anyone identified your actual problem.
The overwhelm is real. And it has nothing to do with being bad at technology.
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The campaigns winning AI awards right now aren't doing everything. They're doing one thing precisely. EPAM's recognized work focused specifically on predicting which customers were about to leave — and stopping it. That's it. One business problem. One focused solution.
The pattern is consistent across every successful AI implementation I've seen across 500+ projects. Narrow beats broad. Every time.
The businesses getting real ROI from AI started by asking "where are we losing money we could stop losing?" — not "how do we become an AI company?"
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This week, identify one place in your business where customers quietly disappear or revenue quietly leaks. That single problem is your AI starting point. Nothing else needs to change yet.
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What's one area in your business where you suspected AI could help but didn't know where to actually begin?
