AI in Marketing: Where Every Brand Should Start in 2026 | Seyfarth Shaw LLP - JDSupra
PushButton AI Team ·
AI in Marketing: Where Every Brand Should Start in 2026 | Seyfarth Shaw LLP - JDSupra
Your marketing AI tool is probably collecting dust right now. And it's not because your team is bad at their jobs.
You bought it, trained one person on it, and three weeks later everyone quietly went
Your marketing AI tool is probably collecting dust right now. And it's not because your team is bad at their jobs.
You bought it, trained one person on it, and three weeks later everyone quietly went back to doing things the old way. Sound familiar?
That's not a people problem. That's a sequencing problem.
Here's what the latest research on AI in marketing actually shows: the brands winning with AI didn't start with the flashiest tool. They started with one boring, repetitive task — writing first drafts of social captions, resizing ad copy for different platforms, summarizing customer reviews into themes.
They didn't overhaul their marketing stack. They just removed one friction point that was eating 3-4 hours a week.
The failure pattern is almost always the same: someone buys a tool that promises everything, nobody knows which problem it actually solves, and the subscription quietly becomes a line item nobody questions.
Pick your team's most dreaded weekly marketing task. Just one. Find the AI tool built specifically for that task. Pilot it for 30 days and measure time saved. That's your first win.
What's the one marketing task your team wastes the most time on every week?
