AI Investment in 2026: From change to opportunity - Savanta

You bought the AI tool. Nobody used it. $200/month gone, and now you're even more skeptical than before. That's not your fault. That's what happens when vendors sell you a solution before understandi

You bought the AI tool. Nobody used it. $200/month gone, and now you're even more skeptical than before.

That's not your fault. That's what happens when vendors sell you a solution before understanding your problem.

Here's what Forrester's research actually confirms: AI investment in 2026 isn't about adopting every shiny tool. It's about identifying the one workflow costing you the most time or money — and fixing that first. Nothing more.

Most business owners skip this step. They buy the platform, then search for the problem. That's backwards. The companies seeing real ROI are starting with a specific pain point and working backwards to the tool.

You don't need to overhaul anything. You don't need a consultant on retainer. You need one honest answer to this question: where does your team lose the most time to repetitive, predictable work this week?

That answer is your starting point. One problem. One tool. Thirty days to prove it works.

Pick the single biggest time drain in your business right now. That's your first AI project. Not your whole strategy — just your first win.

What's the one task your team does repeatedly that you'd love to never think about again?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

... marketing – the way marketing gets done.” Mike Proulx, VP & Research Director at Forrester, Savanta webinar In today's AI-driven landscape, change ...