AI is reshaping the open internet. Is the buy side paying attention? | The Current
PushButton AI Team ·
The AI tool you bought is still sitting there. Unused. Costing you $200 a month to remind you it didn't work. You're not alone, and you're not tech-stupid. You were sold a solution before anyone iden
The AI tool you bought is still sitting there. Unused. Costing you $200 a month to remind you it didn't work.
You're not alone, and you're not tech-stupid. You were sold a solution before anyone identified your actual problem.
Here's what's shifting right now that matters to your business: AI is quietly disrupting where buyers go to find information. Google. Meta. YouTube. The platforms your competitors rely on for visibility are facing new competition from AI-driven sources nobody saw coming two years ago.
This isn't hype. It's a buyer behavior change. And it means the business owners who figure out how AI fits their customer's journey — not their tech stack — will own the next wave of attention in their industry.
You don't need a $30K implementation to respond to this. Start with one question: Where do my customers go first when they have the problem I solve? Then look at whether AI search tools are showing up in that answer. That single insight tells you where your first small AI experiment should focus.
No ripping out what works. No coding. Just a smarter starting point.
What's the one AI thing you tried that your team quietly stopped using?
#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusinessOwners
Original Source
Popular platforms like Meta and YouTube “may face new forms of competition from previously unexpected sources driven by AI.” As advertising ...