AI Is Supercharging Open Innovation | INSEAD Knowledge
PushButton AI Team ·
AI Is Supercharging Open Innovation | INSEAD Knowledge
The AI tool you bought isn't the problem. The strategy behind buying it was.
Most business owners I talk to have a graveyard of unused software. A $200/month subscription nobody logs into. Sound fami
The AI tool you bought isn't the problem. The strategy behind buying it was.
Most business owners I talk to have a graveyard of unused software. A $200/month subscription nobody logs into. Sound familiar? That's not a tech failure — that's a process failure dressed up as a tech purchase.
Here's what INSEAD's latest research reveals that nobody's talking about: large companies are winning with AI not by buying smarter tools, but by connecting their existing teams to outside thinking. They treat AI as a bridge, not a replacement.
That matters for you because your first AI win doesn't require new tools. It requires identifying one repetitive task your team already hates — quoting, follow-up emails, scheduling — and finding an AI that fits around that workflow. Not the other way around.
The question isn't "what AI should I buy?" It's "where is my team losing 3 hours a week to something a machine could handle?"
Start there. One process. Thirty days. Measure the time saved.
That's how you get your first real win — without ripping anything apart or going back to a consultant who disappears after the invoice clears.
What's the one task in your business you wish you could just stop doing entirely?
