AI marketing meets AI fatigue. CMOs should pay attention | PR Week
PushButton AI Team ·
AI marketing meets AI fatigue. CMOs should pay attention | PR Week
Your customers already know when you're using AI.
And most of them don't like it.
A new study found over 50% of U.S. adults think brands are using AI too much. Only 24% actually want more AI-driven
Your customers already know when you're using AI.
And most of them don't like it.
A new study found over 50% of U.S. adults think brands are using AI too much. Only 24% actually want more AI-driven marketing.
So that AI tool your team never opened? It may have saved you from a customer trust problem, not just a budget one.
Here's what this data is really telling you.
The companies winning with AI right now aren't using it to talk to customers. They're using it behind the scenes — to save time, cut costs, and make smarter decisions internally. The automation nobody sees is where the ROI actually lives.
This flips the whole AI conversation on its head.
You don't need AI that impresses people. You need AI that quietly makes your operation faster and cheaper. That's a much shorter, cheaper, lower-risk place to start.
One practical move: Before buying anything new, audit one repetitive internal task your team does manually every week. Scheduling, reporting, data entry. That's your first AI target. Visible results. No customer risk. No system overhaul.
What's the one task in your business that eats the most time for the least return — and could it be the right place to start?
More than 50% of U.S. adults claim brands are using AI too much, while only 7.5% say “not enough.” Only 24% want more AI-driven marketing, while 42% ...
