AI Marketplaces: The missing distribution layer for enterprise-scale AI - Deloitte
PushButton AI Team ·
AI Marketplaces: The missing distribution layer for enterprise-scale AI - Deloitte
You bought the AI tool. Nobody uses it. Sound familiar?
That's not a you problem. That's a distribution problem — and even the largest companies in the world are struggling with the exact same thing.
You bought the AI tool. Nobody uses it. Sound familiar?
That's not a you problem. That's a distribution problem — and even the largest companies in the world are struggling with the exact same thing.
Deloitte just published research showing that enterprise organisations are failing at AI for one simple reason: they run fragmented pilots that never connect to actual workflows. The tool exists. The team doesn't use it. Sound familiar?
The insight that matters for your business: AI fails when it gets bought in isolation. It works when it solves one specific problem that a real person on your team faces every single day.
You don't need a marketplace. You don't need an AI strategy deck. You need to pick one repeating task — something your team does manually at least three times a week — and test one tool against it for 30 days.
That's your first win. That's how ROI becomes real and visible, without touching what already works.
Before you evaluate any AI tool, write down your team's three most repetitive tasks. That list is your actual AI roadmap. Everything else is noise.
What's the one task in your business you wish you could stop doing manually tomorrow?
