technology
AI Prices Are Going Up, Up, Up - And What This Means For Enterprise AI - Josh Bersin
PushButton AI Team ·
AI prices are rising fast. And if you're already confused about where to start, that pressure isn't helping. You're not alone if you've paid for an AI tool that's sitting unused right now. That's not
AI prices are rising fast. And if you're already confused about where to start, that pressure isn't helping.
You're not alone if you've paid for an AI tool that's sitting unused right now. That's not a failure of intelligence — it's a failure of how these tools get sold. Vendors pitch the dream, then disappear after the invoice clears.
Here's what's actually happening at the enterprise level: companies are realizing that buying AI software isn't the answer. Services — the human implementation work around AI — is where the real value gets created. That's 20 times bigger than the software market itself.
Translation for your business: the tool is almost never the problem. The missing piece is always knowing how to apply it to one specific workflow you already have. That's where ROI lives.
So before AI prices climb further and FOMO pushes you toward another rushed purchase — pick your most repetitive, time-draining business task. Just one. Then ask what that process costs you monthly in hours. That number becomes your starting budget and your success metric.
One focused problem. One realistic outcome. Thirty days to prove it works.
What's the AI purchase you regret most — the tool nobody used, or the consultant who oversold and vanished?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Original Source
The services industry is 20-times larger than IT software, so there's lots of opportunity there. Will AI projects become more strategic? Yes, the idea ...