PushButton AI Team ·
Everyone talks about "finding the right AI tool." But the real problem isn't the tool — it's having no framework to evaluate it before you buy. You're not alone in this. "We bought that AI tool but n
Everyone talks about "finding the right AI tool." But the real problem isn't the tool — it's having no framework to evaluate it before you buy.
You're not alone in this. "We bought that AI tool but nobody uses it" is the most common thing I hear from smart business owners right now. It's not a tech failure. It's a strategy failure that happened before you ever opened your wallet.
Here's what research institutions figured out first — and yes, they faced the exact same chaos you're in.
The ones succeeding with AI didn't start by buying software. They started by identifying one specific, repetitive workflow that was already costing them time and money. Then they found the tool that fit that workflow — not the other way around.
That single shift changes everything. Problem first. Tool second.
For you, that might mean spending 20 minutes this week listing the three tasks your team repeats most. No code, no consultants, no system overhauls. Just a list that tells you exactly where your first AI win actually lives.
That's a real starting point. Not a theory.
What's the one task you'd most want to hand off to AI right now — and have you tried anything that actually worked?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Within this network, ERAC looks at the pressures and opportunities facing European institutions as AI becomes an integral part of research workflows.