AI Update, June 26, 2026: AI News and Views From the Past Week - MarketingProfs

Everyone's talking about AI measurement like it's a tech problem. It's actually a business clarity problem. Here's what I see constantly: A business owner buys an AI tool, nobody uses it, $200/mont

Everyone's talking about AI measurement like it's a tech problem.

It's actually a business clarity problem.


Here's what I see constantly: A business owner buys an AI tool, nobody uses it, $200/month disappears quietly. Not because the tool was bad. Because nobody defined what success looked like before the purchase.


New industry data shows advertisers are scrambling to build new measurement approaches as AI reshapes how customers shop and buy. That shift is real. But the lesson for you isn't "buy more AI tools."

The lesson is simpler: before any AI investment, define one metric you want to move. Response time. Lead follow-up speed. Hours spent on a repetitive task. One number.

That single decision separates the business owners getting ROI from the ones funding expensive experiments that gather dust.


Your action for this week: Pick one task your team does manually, at least three times a week. Write down how long it takes. That's your baseline. That's where your first AI win lives — and it doesn't require touching anything that already works.


What's one repetitive task in your business that eats more time than it should? Drop it below — I'll tell you if there's a simple AI fix for it.

#AIForBusiness #SmallBusinessGrowth #AIStrategy #BusinessOwners

Original Source

Industry observers expect new measurement approaches to emerge as advertisers adapt to AI-driven shopping experiences. Importance for marketers: ...