AI Update, May 15, 2026: AI News and Views From the Past Week - MarketingProfs
PushButton AI Team ·
AI Update, May 15, 2026: AI News and Views From the Past Week - MarketingProfs
Your marketing team adopted an AI tool. Three months later, nobody touches it.
That's not a team problem. That's a selection problem.
I've seen this play out hundreds of times. Smart business owners
Your marketing team adopted an AI tool. Three months later, nobody touches it.
That's not a team problem. That's a selection problem.
I've seen this play out hundreds of times. Smart business owners, sharp instincts, but handed tools built for enterprise tech teams — not real businesses with real deadlines and people who have actual jobs to do.
Here's what this week's AI marketing news quietly confirms: the teams winning with AI right now aren't using more tools. They're automating one specific, repetitive workflow first. One. Then measuring it. Then expanding.
The mistake most owners make is buying a platform when they needed a process. AI-powered advertising automation, for example, works beautifully — but only when someone first maps out what decisions are actually being made manually every week.
That's your starting point. Not software research. Not demos. A plain-language list of five tasks your marketing team repeats every single week.
Pick the most time-consuming one. That's where your first AI win lives. No new systems. No team overhaul. Just one clear target.
What's the one marketing task your team does manually every week that you suspect AI could handle?
