AI Update, May 29, 2026: AI News and Views From the Past Week - MarketingProfs

Your competitors aren't winning with AI because they found a smarter tool. They're winning because they found one problem AI actually solves for them — and started there. If you've got a SaaS subscri

Your competitors aren't winning with AI because they found a smarter tool. They're winning because they found one problem AI actually solves for them — and started there.

If you've got a SaaS subscription collecting dust, you're not alone. Most of those tools failed because someone bought a solution before they defined the problem. That's not your fault. That's how most AI was sold.

Here's what's worth paying attention to right now: ChatGPT is becoming an advertising channel. Not just a chatbot. A place where customers ask questions and get answers — with relevant businesses showing up in those conversations.

That matters for you even if you're not ready to advertise there yet. It means your customers are already asking AI questions about what you sell. The question is whether your business shows up in those answers.

This isn't about spending money. It's about understanding where your buyers are going for information before they buy — and making sure you're part of that conversation.

One thing you can do this week: Google your top service or product in ChatGPT. See what it says. See who it recommends. That's free, takes five minutes, and tells you more than any consultant will.

What's the biggest AI purchase you made that didn't deliver — and what happened?

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Original Source

Importance for marketers: ChatGPT is rapidly evolving into a major advertising channel with conversational, intent-driven ad experiences. Marketers ...