AI Visibility Emerges as Travel's New Marketing Benchmark | Foster Garvey PC - JDSupra

Nobody told you that your customers are now asking AI chatbots where to go, what to buy, and who to trust — before they ever visit your website. That's what's quietly happening right now. You're not

Nobody told you that your customers are now asking AI chatbots where to go, what to buy, and who to trust — before they ever visit your website.

That's what's quietly happening right now.

You're not alone if you bought a tool that sounded promising and watched it collect digital dust. That's not a failure of judgment — that's a failure of bad advice. You were sold a solution before anyone understood your actual problem.

Here's the real shift worth paying attention to: major travel companies are now measuring success not just by Google rankings, but by whether AI assistants like ChatGPT mention them first. Trip.com is literally tracking it in earnings calls. This isn't hype — it's a new layer of visibility that's already deciding who gets found and who gets skipped.

Your competitors aren't smarter. They're just getting mentioned more.

The practical move right now requires no new software. Search your business category in ChatGPT or Claude and see who shows up. That five-minute test tells you exactly where you stand — and gives you something concrete to work on this week.

What's the one AI thing you tried that didn't deliver what it promised?

#AIStrategy #SmallBusiness #DigitalMarketing #BusinessGrowth

Original Source

In its recent first quarterly earnings release, China-based Trip.com Group warned of the possible financial effects of the ongoing anti-trust ...