AI Washing and the Imperative for Board Governance - Lexology

That AI tool collecting dust? It's not your fault. The vendor sold you a solution before understanding your problem. There's a term making its way into boardrooms right now: "AI washing." It means co

That AI tool collecting dust? It's not your fault. The vendor sold you a solution before understanding your problem.

There's a term making its way into boardrooms right now: "AI washing." It means companies slapping the word AI on existing software to justify higher price tags and bigger promises. Legal teams are starting to flag it. Investors are scrutinizing it.

Which means the confusion you've been feeling isn't ignorance. It's a rational response to a market built on exaggerated claims.

Here's the shift that changes everything. Start asking vendors one question before any demo: "Show me a specific business outcome a company my size achieved, with a measurable number, in under 90 days." If they pivot to features or future roadmaps, you have your answer.

You don't need to become a tech expert. You need a simple filter that separates real capability from marketing noise. That question is your filter.

Before your next vendor conversation, write down the one business problem costing you the most time or money right now. That's your evaluation criteria. Everything else is a distraction.

What's one AI tool you've tried that didn't deliver what was promised — and what did the vendor tell you versus what actually happened?

#AIStrategy #SmallBusiness #AIImplementation #BusinessGrowth

Original Source

Distinguish credible AI capability from marketing-driven claims in investment and litigation contexts. Executive Summary. As artificial intelligence ...