AI washing — The latest false advertising battleground | Secondary Sources | National

That AI tool your team never opened? It might not have been a people problem. It might have been a labeling problem. There's a term gaining traction in legal and regulatory circles right now: "AI wa

That AI tool your team never opened? It might not have been a people problem.

It might have been a labeling problem.

There's a term gaining traction in legal and regulatory circles right now: "AI washing." It's what happens when a software company slaps "AI-powered" on a product that has little to no actual artificial intelligence inside. Just a fancier version of what you already had — at a premium price.

This matters to you because the vendor confusion you've experienced isn't entirely your fault. The marketing language around AI is deliberately vague. Words like "AI-driven" and "machine learning enabled" can mean almost anything — or nothing at all.

Regulators are starting to push back. The FTC and SEC have both signaled scrutiny of companies making AI claims they can't substantiate. That pressure will eventually force vendors to be more specific.

So here's your practical move: before any AI purchase, ask the vendor one simple question — "Can you show me exactly where the AI is making a decision in this workflow?" If they fumble the answer, walk away.

That one question will save you more money than any demo ever will.

What's the vaguest AI pitch you've ever sat through — and did you buy it?

#AIStrategy #SmallBusiness #AIWashing #BusinessGrowth

Original Source

Artificial intelligence has become one of the most powerful terms in a company's marketing arsenal. Phrases like AI-powered, driven by machine ...