AI-washing – when AI hype becomes a litigation risk | Hogan Lovells - JDSupra

The AI tool your vendor sold you as "game-changing" might actually be putting them at legal risk. And that's worth knowing before you buy another one.

If you've already spent money on AI software nobody uses, you're not alone — and you're not foolish. The market is flooded with exaggerated claims, and distinguishing real capability from marketing spin is genuinely hard right now.

Here's what's changing: regulators and investors are starting to call out "AI-washing" — companies overstating how much AI actually powers their product. Legal exposure is growing for vendors making inflated claims. That means some tools you're being pitched today are built on hype, not substance.

For you, this is useful intelligence. It gives you a simple filter. Before any AI purchase, ask the vendor one direct question: "Can you show me exactly where AI is doing the work in your product?" If they stumble, walk away.

You don't need to understand the technology. You just need to spot the smoke screen.

That one question could save you the $200/month you're already done wasting — before it becomes $2,000.

Have you ever pushed back on an AI vendor and liked what you heard — or found out the hard way it didn't deliver?

#AIStrategy #SmallBusiness #AIImplementation #BusinessGrowth

Original Source

As AI language floods annual reports and investor decks, exaggerated claims about “AI-first” business models are moving from marketing spin into.