AI's next frontier: Unlocking "Total Value" through agentic technologies - KPMG International

Everyone's talking about "agentic AI" and "total value transformation."

Meanwhile, you're staring at a $200/month SaaS subscription nobody on your team has opened in three weeks.

You're not behind because you're not smart enough. You're behind because the people selling AI solutions built their pitch decks before they built anything useful.

Here's what KPMG's recent research quietly confirms: the businesses seeing real AI returns aren't doing massive overhauls. They're winning on one specific thing — personalization at scale. Matching the right message to the right customer at the right moment, automatically.

That's not a $50K implementation. That's often a single tool handling one job your marketing team already does manually every week.

The shift in thinking is this: stop asking "what AI tool should I buy" and start asking "where am I doing repetitive customer communication that could run itself."

This week, pick one customer touchpoint — a follow-up email, a product recommendation, a FAQ response — and ask whether that single task could be automated without touching anything else.

One task. Thirty days. Measurable result.

That's how the ROI conversation starts.

What's one repetitive customer communication your team handles manually that you keep meaning to fix?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

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Personalization at scale: AI tools like recommendation engines can help drive personalized marketing efforts, increase conversion rates and reduce the ...