Alexis Ohanian on AI, Human Connection and Women's Sports - WSJ

Everyone's selling AI as the future of your business. But nobody's talking about what actually makes it stick. You're not alone if you've got an AI tool sitting unused in your stack right now. That's

Everyone's selling AI as the future of your business.
But nobody's talking about what actually makes it stick.

You're not alone if you've got an AI tool sitting unused in your stack right now. That's not a you problem — that's a sales problem disguised as a technology problem.

Alexis Ohanian made a sharp point recently. AI works when it amplifies genuine human connection, not when it replaces it. The businesses winning with AI aren't automating everything. They're automating the right thing — usually one specific, repetitive task that was quietly draining their best people.

That's the insight most consultants skip. They sell you a platform. They don't help you find your one problem worth solving first.

The businesses getting real ROI from AI started small. One workflow. One bottleneck. Thirty days to prove it works.

Here's what you can do this week: Write down the single most repetitive task your team complains about. Not the biggest problem — the most annoying one. That's your starting point. That's where AI earns its keep without touching anything that already works.

What's the one task in your business you wish you could make disappear tomorrow?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

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