Amazon Web Services teams with WPP subsidiary on agentic AI use - Morningstar

Amazon just signed a multi-year AI deal with one of the world's biggest marketing agencies. And you know what that tells me? Enterprise AI is still being figured out — at the very top. You're not be

Amazon just signed a multi-year AI deal with one of the world's biggest marketing agencies.

And you know what that tells me? Enterprise AI is still being figured out — at the very top.

You're not behind. You're not slow. You're navigating the same confusion that billion-dollar companies are still paying consultants to solve.

That $200/month tool gathering digital dust isn't a failure of your judgment. It's what happens when technology gets sold before it's been matched to a real problem you actually have.

Here's what the big players understand that the gurus won't tell you: AI only delivers ROI when it's attached to a specific, repeatable task your team already does every week. Not a vague "efficiency goal." A real, named workflow.

The one thing you can do this week: Write down the three tasks your team repeats most often. Customer replies. Proposals. Reporting. That list is your AI roadmap. Start there — not with a platform, not with a consultant. Start with the problem.

One workflow. One tool. Thirty days to see if it works. That's the whole strategy.

What's the one repetitive task in your business you'd most want off your plate right now?

#AIStrategy #BusinessGrowth #SmallBusiness #AIImplementation

Original Source

The multi-year agreement is to help enterprise brands operationalise generative and agentic AI on Amazon Web Services. "This collaboration with ...