
Apple just paid $250 million to settle a lawsuit over AI features they promised but couldn't deliver. Let that sink in for a second. If the world's most valuable company can overpromise on AI and f
Apple just paid $250 million to settle a lawsuit over AI features they promised but couldn't deliver.
Let that sink in for a second.
If the world's most valuable company can overpromise on AI and face real consequences, what chance does a vendor with a slick demo have of delivering what they sold you?
You're not "tech-stupid." You're pattern-matching correctly. The tool that sits unused at $200/month isn't a failure on your part — it's a product that was sold before it was ready.
Here's the shift that changes everything: stop evaluating AI by what it claims to do and start asking "what problem does this solve in my business this week?"
Not someday. This week.
One practical move you can make right now: pick one repetitive task your team does manually at least three times a day. Write it down. That single task is your AI starting point — not a platform overhaul, not a six-month rollout. One workflow, one test, measurable result within 30 days.
That's how you build confidence and ROI at the same time.
What's the one task in your business you keep thinking "there has to be a better way to do this" — but haven't acted on yet?
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“Apple previewed a series of AI-powered features coming to its iPhones during its June 2024 Worldwide Developers Conference, including a more ...