technology
PushButton AI Team ·
Another marketing agency just won a national award for "AI leadership." Which probably means nothing to you — because you're still staring at that $200/month tool your team quietly stopped using thre
Another marketing agency just won a national award for "AI leadership."
Which probably means nothing to you — because you're still staring at that $200/month tool your team quietly stopped using three months ago.
That's not a failure on your part. That's what happens when AI gets sold as a destination instead of a tool. Awards go to agencies. The confusion stays with you.
Here's what the recognition of AI in marketing actually signals: businesses that are winning with AI didn't buy the flashiest platform. They identified one specific, repetitive marketing task — drafting proposals, repurposing content, answering common client questions — and replaced it with a simple AI workflow.
One problem. One solution. Measurable result within weeks.
That's the whole playbook the award winners don't talk about publicly.
This week, pick one marketing task your team does manually at least three times a week. Just one. Then ask whether a tool you already pay for — even ChatGPT — could handle a rough first draft of it.
No new software. No overhaul. Just one test.
What's the one AI tool you bought that your team never actually adopted — and what did they say was the reason?
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