Are Frontier Models Becoming A Commodity? - Josh Bersin

The AI tool sitting unused in your browser tabs isn't a you problem. It's a product problem. Here's what nobody selling you AI will admit. You bought the tool, your team nodded politely, and three m

The AI tool sitting unused in your browser tabs isn't a you problem. It's a product problem.

Here's what nobody selling you AI will admit.

You bought the tool, your team nodded politely, and three months later nobody logs in. Sound familiar? You're not alone, and you're not tech-stupid. The tool just wasn't built around how your business actually runs.

Josh Bersin recently made a point that cuts through all the noise: the underlying AI engines — ChatGPT, Claude, Gemini — are becoming commodities. They're table stakes now, like having internet access. The real value never was the AI itself.

The value is in how it connects to your specific workflows, your customer data, your team's daily habits. Generic AI tools solve generic problems. Your business isn't generic.

This actually works in your favor. It means you don't need the biggest or most expensive model. You need the right fit for one specific problem you already have.

Pick your most repetitive business task — the one that costs you hours every week. That's your starting point. One workflow, one tool, thirty days to measure it. That's how real ROI happens.

What's the AI tool your team quietly stopped using — and what was it supposed to solve?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

Enterprise AI is all about adding value from your company: the core Frontier LLM is more of a commodity every day.