As AI discovery moves off-site, retail media has a new homepage | The Drum
PushButton AI Team ·
As AI discovery moves off-site, retail media has a new homepage | The Drum
Your customers aren't searching Google anymore. They're asking AI what to buy — and getting an answer that may never mention your business.
That's not hype. That's a quiet shift already hitting retai
Your customers aren't searching Google anymore. They're asking AI what to buy — and getting an answer that may never mention your business.
That's not hype. That's a quiet shift already hitting retail and B2B sales the same way.
I get it if your eyes glazed over just now. You bought the AI tool. Nobody used it. $200/month gone. The last thing you need is another "game-changing" prediction from someone who won't be around when the invoice lands.
Here's what's actually useful from this trend: AI is becoming the first stop in the buying journey, not the last. Which means your sales and marketing content — the words that describe what you do and who you serve — is now your most important competitive asset. Not your ad budget. Your clarity.
You don't need new software for this. Start with one simple audit: Google your own business the way a customer would, then ask ChatGPT the same question. Compare what comes back. That gap you see? That's your actual AI problem — and it costs nothing to find it.
No coding. No consultants. No ripping anything apart.
Have you noticed your sales conversations changing lately — customers showing up more informed, or asking questions you weren't expecting?
