As new tech, AI sweeps the marketing world, Eversana Intouch's new CEO is 'comfortable in the gray'
PushButton AI Team ·
As new tech, AI sweeps the marketing world, Eversana Intouch's new CEO is 'comfortable in the gray'
The best AI leaders aren't the ones with all the answers. They're the ones comfortable not having them yet.
You bought the tool. Paid the consultant. Sat through the demo that made everything sound s
The best AI leaders aren't the ones with all the answers. They're the ones comfortable not having them yet.
You bought the tool. Paid the consultant. Sat through the demo that made everything sound simple. Then watched $200/month quietly drain out while your team went back to doing things the old way.
That's not a you problem. That's an implementation problem.
Here's what the CEO of a major healthcare marketing agency recently said that stopped me cold: success with AI isn't about picking the perfect tool. It's about being "comfortable in the gray" — moving forward before everything is figured out.
Most business owners wait for certainty that never comes. Meanwhile, competitors aren't smarter. They're just less paralyzed.
The shift that actually works? Stop asking "which AI tool should we buy?" Start asking "which single task costs us the most time every week?" That one question points you to your first real AI win — without touching your existing systems or retraining your whole team.
One problem. One tool. Thirty days to measure it.
That's how AI stops being a line item nobody uses and starts becoming something you'd fight to keep.
What's the one repetitive task eating your team's time right now?
Through its innovative approach, Eversana Intouch steps away from the traditional agency structure and instead dives head-first into the AI-powered ...
