AWS invests $1 billion to embed AI forward deployed engineers with customers

Amazon just spent $1 billion proving something most AI vendors won't admit. You can't just hand a business owner a tool and walk away. That $200/month SaaS gathering dust in your subscription list?

Amazon just spent $1 billion proving something most AI vendors won't admit.

You can't just hand a business owner a tool and walk away.

That $200/month SaaS gathering dust in your subscription list? Not your fault. The model was broken from the start — sold to you, not built with you.

AWS is now embedding thousands of engineers directly inside customer businesses to co-build AI solutions from the ground up. One billion dollars says even Amazon knows generic AI tools don't stick without hands-on implementation alongside real teams, real workflows, and real problems.

This matters for you because it confirms what you already suspected. The reason AI hasn't worked isn't your team, your industry, or your timing. It's that nobody sat down with you to match the right solution to your specific bottleneck.

Here's your one actionable takeaway: Before you buy anything new, write down the single most repetitive task your team does every week. One task. That's your first AI target — not a platform, not a strategy, just one problem worth solving.

Start there. Prove it works. Then build.

What's the AI tool you bought that nobody actually uses — and what was it supposed to solve?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

A new AWS Forward Deployed Engineering organization will embed thousands of experts with customers to co-develop and deploy agentic AI solutions ...