AWS just put $1 billion into forward deployed engineers. Here's why it matters for enterprise teams.

You bought the AI tool. Nobody used it. $200/month gone. You're not alone — and you're not the problem. Here's what the AWS billion-dollar news actually tells us: Even Amazon knows AI doesn't work

You bought the AI tool. Nobody used it. $200/month gone.

You're not alone — and you're not the problem.


Here's what the AWS billion-dollar news actually tells us:

Even Amazon knows AI doesn't work when it's just handed to you. That's why they're now paying engineers to sit inside enterprise companies and help them actually implement it. The tool alone was never enough.

This matters for you because it confirms something I've seen across hundreds of projects — AI fails at the purchase decision, not the technology. The gap isn't the software. It's having someone who understands your specific workflow sitting next to you when it gets deployed.

The gurus selling you "just use this tool" are skipping the hardest part on purpose.


One thing you can do this week:

Before looking at any new AI tool, write down one repetitive task that costs your team more than five hours a week. That's your starting point. Not a platform. Not a strategy. One problem, one test.


That's how you get your first real win — small, specific, and measurable inside 30 days.


What's the one AI tool you bought that your team quietly stopped using — and do you know why it failed?


#AIStrategy #SmallBusiness #AIImplementation #BusinessGrowth

Original Source

Amazon Web Services is investing $1 billion in a new engineering organization that will work directly with enterprise customers building AI ...