technology
PushButton AI Team ·
Bassett's Ice Cream has been selling the same product since Abraham Lincoln was president. 165 years. Six generations. Zero pivots chasing trends. You probably bought an AI tool someone said was "es
Bassett's Ice Cream has been selling the same product since Abraham Lincoln was president.
165 years. Six generations. Zero pivots chasing trends.
You probably bought an AI tool someone said was "essential" — and now it sits unused at $200/month. That's not a you problem. That's a bad fit problem.
Here's what Bassett's figured out that most business owners miss: longevity comes from knowing exactly which problems you're solving, then finding the right tool for that specific problem — not adopting every shiny thing that walks through the door.
The sixth-generation owner didn't survive by overhauling what worked. She protected the core and updated around the edges. That's exactly how AI should work in your business.
Most AI failures happen because the tool came before the problem. Flip it. Pick one repetitive task that costs you time every single week — quoting, follow-up emails, scheduling — and find the simplest AI solution for just that task.
One problem. One tool. Thirty days to prove it.
That's your version of a 165-year recipe.
What's the one task you'd eliminate tomorrow if you could — and have you tried using AI to solve it yet?
#SmallBusiness #AIStrategy #BusinessGrowth #OperationalExcellence
Surviving since Lincoln: How six generations beat the small business curse · Sixth-generation owner Alex Bassett Strange credits international ...
