BCG official says companies 'need to start the pump' on spending AI tokens

You bought an AI tool. Nobody used it. Now it's a $200/month reminder sitting in your inbox. You're not alone — and you're not the problem. Here's what's actually happening: Even the biggest consult

You bought an AI tool. Nobody used it. Now it's a $200/month reminder sitting in your inbox.

You're not alone — and you're not the problem.

Here's what's actually happening: Even the biggest consulting firms are still figuring this out. BCG just told companies they need to start measuring how much they're actually using AI — because most aren't using it enough to see results. This isn't a small business problem. This is everyone's problem.

The insight buried in that advice? Usage drives value. Not the tool you picked. Not the price you paid. How often your team actually puts it to work on real tasks.

That's the real reason your last AI tool failed. It wasn't the wrong software — it was dropped into your workflow with no clear job to do.

Here's your one practical move this week: Pick one repetitive task someone on your team does daily — writing updates, answering the same customer questions, summarizing reports. Assign that single task to an AI tool for 30 days. Measure the time saved. That's your first win, and it costs almost nothing to test.

No ripping apart systems. No new hires. Just one task, one tool, thirty days.

What's the one task your team does on repeat that drains the most time?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

Companies need to start measuring their AI token usage, BCG's Sylvain Duranton told Business Insider. Duranton said that companies should also ...