BCG Trained an AI Agent on the Worst Things Salespeople Do - Business Insider
PushButton AI Team ·
BCG Trained an AI Agent on the Worst Things Salespeople Do - Business Insider
You bought an AI tool. Nobody used it. $200/month quietly canceled.
That's not a you problem. That's a design problem.
Here's what's interesting about BCG's AI sales agent called Jamie. They didn't
You bought an AI tool. Nobody used it. $200/month quietly canceled.
That's not a you problem. That's a design problem.
Here's what's interesting about BCG's AI sales agent called Jamie. They didn't just train it on their best salespeople. They trained it on the worst behaviors too — the bad calls, the poor decisions, the costly mistakes.
That's a completely different philosophy than "buy this tool and it'll be smarter than your team."
BCG built Jamie to coach salespeople in real time, using real patterns from their own business. Not generic AI. Not off-the-shelf software nobody asked for. Something rooted in how their actual people actually work.
That's the distinction most vendors won't tell you. AI that fits your existing workflow gets used. AI that fights your workflow gets abandoned.
One thing you can do this week: before evaluating any AI tool, write down one repetitive sales task your team does manually — follow-ups, call prep, lead notes. That's your starting point. Not a platform. Not a strategy. One task.
That's how BCG approached it. That's how you get a win in 30 days.
What's the one sales or customer task your team repeats most that still has no AI touching it?
